What is Lead Magnet? Learn How to Craft Lead Magnet Campaign With Super Effective Strategy to Grow Your Business - Complete Guide (No Tech Skills Required)
Introduction to Lead Magnet!
As today's digital marketing world, a lot of businesses using different marketing strategies to grow their business.Lead magnet is a one of the top trending marketing strategy which people are using to grow their business by building their E-mail list.
Basically, a lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Where we usually offer peace of digital content such as Ebook, PDF, whitepaper, videos, E-mail subscription etc. That means, you'll provide users a something useful peace of information for example: Marketing guide Ebook for local businesses, Top 50 Marketing strategies PDF etc. and in exchange, you'll ask for user's contact information such as E-mail address.
This way, you'll building up your E-mail subscribers list and later you can send them E-mail blast or something to sell your products or services. This is one of the real effective digital marketing strategy mostly using for Ecommerce businesses.
Why You Need Lead Magnet Campaign?
You may be wondering that if you can directly sell your products and services then why you need to first build your E-mail list and then sell your products and services? Let me give you a real example of why you need lead magnet campaign for your business. Sometimes, users doesn't know that what they need and how much a particular product or serves will be useful fir them. So the lead magnet campaign idea is to explain a bit about how much a particular product or serves will be useful for them.
A Real Example of Lead Magnet -
Carol Howe is an author, master teacher and world renowned expert on A Course In Miracles (ACIM) - a self-study course for finding peace of mind through healing relationships. A course of miracle is one of her top level program which is useful for any kind of person who needs some real inspiration into their life.
So, let's suppose you need a real inspiration into your life but you aren't familiar with what's a ACIM (A course of miracle), you search on Google something about heal your life and you saw Carol Howe website and you visit the website. Then after few minutes, you left the site without reading any brief details about this program because you didn't found that interesting.
A week later, Carol Howe run a lead magnet campaign where they were providing a free Ebook called 'How to heal your life' and daily newsletters. Which you suddenly saw that Ebook on Facebook and you signed-up for it which includes free daily newsletter and Ebook.
After that, you started getting daily newsletters about healing your life as daily tips and methods. Carol Howe newsletters was included daily tips on healing your life and some information about ACIM. Now, you have more understanding of what's ACIM and how it can be useful for you then you signed-up for that paid program. So this is how, you signed-up for a paid program of Carol Howe.
When first time you visited the Carol Howe website, you saw ACIM program but you didn't signed-up for this as because you weren't familiar with it and you didn't found that interesting. But when you got interacted with Carol Howe lead magnet you got free Ebook and daily newsletters which helped you to understand about ACIM program more briefly and you signed-up for a paid program. This is how Carol Howe can't able to sell her program directly but she can able to sell her program by lead magnet.
What You Need To Craft Lead Magnet Campaign?
Now, you've clear understanding of what's lead magnet and how it can be useful to grow your business. The next step will be, how to setup and run a lead magnet campaigns online.
You'll need few things to get started such as landing page with E-mail subscription form, E-mail marketing tool to setup E-mail automation campaign, setting up and running Facebook ad campaign to get traffic etc.
The overall campaign would cost you a little as you can use setup a simple landing page by yourself, you can use a any of the free E-mail marketing tool such as MailChimp and you can run a low budget Facebook ad campaign to get traffic on your landing page.
How To Craft Lead Magnet Campaign?
First, you'll have to choose from what kind of digital content you'll provide related to your business such as Ebook, PDF, Newsletters etc. which is very important and attractive so that maximum number of people can get it without thinking twice. First, we need two main things here:
You've both PDF and landing page is ready to use and now you'll only have to place your lead magnet landing page in front of your audience. Once you start getting traffic on your landing page, people will start signing-up from your page. You can also run low budget Facebook ad campaign to gain traffic on your landing page.
After that, you can setup E-mail automation campaign to target subscriber for your product/services.
As today's digital marketing world, a lot of businesses using different marketing strategies to grow their business.Lead magnet is a one of the top trending marketing strategy which people are using to grow their business by building their E-mail list.
Basically, a lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Where we usually offer peace of digital content such as Ebook, PDF, whitepaper, videos, E-mail subscription etc. That means, you'll provide users a something useful peace of information for example: Marketing guide Ebook for local businesses, Top 50 Marketing strategies PDF etc. and in exchange, you'll ask for user's contact information such as E-mail address.
This way, you'll building up your E-mail subscribers list and later you can send them E-mail blast or something to sell your products or services. This is one of the real effective digital marketing strategy mostly using for Ecommerce businesses.
Why You Need Lead Magnet Campaign?
You may be wondering that if you can directly sell your products and services then why you need to first build your E-mail list and then sell your products and services? Let me give you a real example of why you need lead magnet campaign for your business. Sometimes, users doesn't know that what they need and how much a particular product or serves will be useful fir them. So the lead magnet campaign idea is to explain a bit about how much a particular product or serves will be useful for them.
A Real Example of Lead Magnet -
Carol Howe is an author, master teacher and world renowned expert on A Course In Miracles (ACIM) - a self-study course for finding peace of mind through healing relationships. A course of miracle is one of her top level program which is useful for any kind of person who needs some real inspiration into their life.
So, let's suppose you need a real inspiration into your life but you aren't familiar with what's a ACIM (A course of miracle), you search on Google something about heal your life and you saw Carol Howe website and you visit the website. Then after few minutes, you left the site without reading any brief details about this program because you didn't found that interesting.
A week later, Carol Howe run a lead magnet campaign where they were providing a free Ebook called 'How to heal your life' and daily newsletters. Which you suddenly saw that Ebook on Facebook and you signed-up for it which includes free daily newsletter and Ebook.
After that, you started getting daily newsletters about healing your life as daily tips and methods. Carol Howe newsletters was included daily tips on healing your life and some information about ACIM. Now, you have more understanding of what's ACIM and how it can be useful for you then you signed-up for that paid program. So this is how, you signed-up for a paid program of Carol Howe.
When first time you visited the Carol Howe website, you saw ACIM program but you didn't signed-up for this as because you weren't familiar with it and you didn't found that interesting. But when you got interacted with Carol Howe lead magnet you got free Ebook and daily newsletters which helped you to understand about ACIM program more briefly and you signed-up for a paid program. This is how Carol Howe can't able to sell her program directly but she can able to sell her program by lead magnet.
What You Need To Craft Lead Magnet Campaign?
Now, you've clear understanding of what's lead magnet and how it can be useful to grow your business. The next step will be, how to setup and run a lead magnet campaigns online.
You'll need few things to get started such as landing page with E-mail subscription form, E-mail marketing tool to setup E-mail automation campaign, setting up and running Facebook ad campaign to get traffic etc.
The overall campaign would cost you a little as you can use setup a simple landing page by yourself, you can use a any of the free E-mail marketing tool such as MailChimp and you can run a low budget Facebook ad campaign to get traffic on your landing page.
How To Craft Lead Magnet Campaign?
First, you'll have to choose from what kind of digital content you'll provide related to your business such as Ebook, PDF, Newsletters etc. which is very important and attractive so that maximum number of people can get it without thinking twice. First, we need two main things here:
- Choose your proffered landing page and E-mail marketing tool (Free/Paid)
- Research your target audience and choose your lead magnet goal (Ebook, PDF, E-Mail newsletters etc.)
- Creating landing page with sign-up form and E-mail campaign
There are several landing page and E-mail marketing tools are available at different pricing models such as MailChimp, AWeber etc. and you can also choose the free tools. I would recommend MailChimp where you consider using paid or free tool, MailChimp is the best landing page and E-mail marketing tool and the best thing is you can use it for free.
After choosing your proffered landing page and E-mail marketing tool, we'll proceed to choose the campaign goal. It's more effective and recommended to choose Ebook, PDF, Videos etc. as you lead magnet campaign goal. Here first, we'll be creating PDF to start delivering via lead magnet campaign.
Do you know how much it's easy to create PDF? and do you know you can even create PDF from your blog or website link? Let's create a PDF from one of my most popular blog post about: HOW TO START MAKING MONEY BY QUORA PARTNER PROGRAM - LEARN HOW YOU CAN MAKE $1000 PER MONTH BY ASKING QUESTIONS ON QUORA. Open the link which you want to convert into PDF and click CTRL + P from your keyboard. Choose destination as 'PDF' and click save -
Now, you've the PDF which you can use into your lead magnet. It's time to create a landing page which we'll be creating by MailChimp. Let's choose MailChimp here to explain you about the further steps about creating landing page.
1. Go to - https://mailchimp.com/ and sign-up/sign-in to your account and after that go to Campaigns > Create New Campaign -
2. Choose landing page, give a name and then choose template -
3. Customize the landing page as per your business information, products/services as it's quite easy to change the template. Once landing page is ready, we're good to go -
You've both PDF and landing page is ready to use and now you'll only have to place your lead magnet landing page in front of your audience. Once you start getting traffic on your landing page, people will start signing-up from your page. You can also run low budget Facebook ad campaign to gain traffic on your landing page.
After that, you can setup E-mail automation campaign to target subscriber for your product/services.
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